Your website can become best friends with search engines and attract brand new clients. However, it can only do this if it is designed to make a great first impression. Regardless of whether a visitor is a referral, comes from a search engine, or you have given them your business card, your website should be able to convince them to engage with you. But how? This week, I will share five important tips I have learned while working on updating our own website.
Get Above the Fold: Imagine a newspaper stand where you can only see the first half of the cover page. Getting noticed heavily relies on what that first half contains. The same concept applies to websites. Your above-the-fold section on the web should include:
A short and clear headline explaining what you do.
A supporting sentence underneath that strengthens your credentials, provides evidence of your success, or delivers an elevator pitch.
A quote from a satisfied customer.
Banish the “White Tooth” People: Avoid using stock photos of people with perfect teeth who look unbelievably happy in a fake-looking place. If you must use stock photos, choose them carefully. Consider using images that portray your business with authenticity.
Have Personality: Ensure that your website consistently reflects your mission and values, particularly what sets you apart from others. Several studies indicate that the “About Us” page is the second most important section after your home page. People buy from people. Don’t hesitate to get personal and talk about your beginnings on your “About Us” page.
Social Proof Everything: Request reviews from your clients, particularly on platforms such as Google Maps. Collect reviews and quotes to feature them on your website. What others say about you will always be more valuable than what you say about yourself.
Get Your Calls to Action Right: Just as you follow a process and lead your clients when they call you to work a project, the same principle should apply to your website. Provide your visitors with enough engaging content and then guide them to the next step. Instead of a “Contact Us” button that loads a form, consider using a “Let’s Evaluate Your Needs” button that takes the visitor to a landing page with concise information about your process and fields for them to fill out. Keep it simple, clear, and effective!
Your website is an incredibly important part of your business, yet it often receives less attention than it deserves. Perhaps it’s time to take a look at yours? Let us know if my team and I can help you start with an evaluation.
– Burak Sarac, Team Lead
What to Do if Your Netflix Account Has Been Hacked
Discovering that your Netflix account has been hacked can be a distressing experience, jeopardizing your privacy and access to personalized streaming content. In this informative article, you will learn the common signs of a hacked Netflix account, the potential risks involved, and most importantly, the steps you can take to secure your account and regain control. Learn how to protect your valuable entertainment hub and ensure uninterrupted streaming with these essential tips and proactive measures.
International Museum Day is May 18th
Celebrate International Museum Day on May 18, 2023, as we pay homage to the rich cultural heritage preserved within the walls of museums worldwide. This annual event promotes the importance of museums as vehicles of education, enlightenment, and cultural exchange. On this special day, we encourage you to explore the fascinating exhibits and engage with the stories they tell. Museums inspire creativity, so make sure you check out one of these museums near you to celebrate!
Change Zoom Settings in Google Chrome
Customizing your default zoom settings in Chrome can significantly improve your browsing experience. Whether you struggle with small text or want to optimize readability, having control over the default zoom level is essential. This article from Guiding Tech provides a comprehensive guide on how to adjust default zoom settings in Chrome, empowering you to tailor your browsing experience to your preferences.
National Pizza Day is May 19th
Get ready to indulge in a mouthwatering celebration because May 19, 2023, marks National Pizza Party Day! It’s the perfect occasion to gather your colleagues, friends, or family and savor the deliciousness of pizza together. Whether you prefer classic margherita, loaded with toppings, or crave the bold flavors of specialty pizzas, this day is all about embracing the cheesy, saucy goodness. So, grab a slice (or a few!) from your favorite pizzeria, share stories, and create memories. Let’s honor the universally loved dish that brings people together and adds a slice of joy to any gathering.